Amazon Articles

Amazon now offers articles written by experts in various fields, focusing on the Home category. Platform: mobile web.

Design Goals:

• Earn customer trust

• Change the perception that Amazon is not a place where customers can find expertise

• Help customers make informed purchase decisions

• Promote inspiration

UX Research

• Expert blogger interview and AB tests

ingress and buyer's guide articles

Discoverability - Customer will discover an article ingress on product pages. Buyers Guides will provide customers with curated products.

DIY articles

Landing page

hero image design details

explorations