Chicago Women in Architecture Homepage
Why redesign the site?
Association Goals
Keep up with current trends online
Increase membership
Increase current member participation
Facilitate ease of finding information
Educate architectural community on CWA history
Gain reputation and political power within the design community
Survey Data Suggested
Only a handful of pages were viewed on a frequent basis, most sections of the site were viewed once a year if at all. People reported having a difficult time navigating and finding things on the site. Users found certain processes, such as membership and calendaring to be cumbersome.
Other Known Issues
Many interactive elements don’t provide feedback on rollover
Entire site is an image, making load times very slow
Important information is buried in the site architecture
Visual design is scattered, and heavily ornamented making things harder to find/comprehend
Persona creation



Existing design
Sitemap


Example workflow
Homepage design

