Cash Back on Deals Redeemed
Groupon needs a new program to increase customer engagement site wide. Customers can now link their Visa credit card on Groupon and get cash back after redeeming deals.
Goals
Increase customer engagement with the site
Improve redemption of deals by giving cash back
Ensure that program visuals and language is clear
UX Research: We took several customers through a usability test using an interactive prototype.
1st time experience - iOS
3 step tutorial
Animation Concepts
