Fieldglass - full scale redesign

This project was a full scale website redesign for Fieldglass, a company that sells a vendor management system (VMS) software platform. Visit www.fieldglass.com

Business goals:

  • Utilize the site to increase visibility and generate sales.
  • Establish credibility as a friendly but focused company.
  • Create a flexible structure and visual language that can allow growth.
  • Create an engaging experience that promotes repeated visits.

Understanding the client's process

Fieldglass.001.png

Persona creation

Heuristic evaluation of existing site

Fieldglass.005.png

Site maps

Designs