Wish List on mobile web

WL is used by 70 million+ Amazon customers. Attributed OPS accounted for $5B+ in 2013.

Existing designs (iOS screens)

New designs

Navigation and wayfinding

A large percentage of customer issues were revolved around the navigation. Before launching a new mobile design, the wayfinding and Wish List specific navigation needed to be rethought.

A large percentage of customer issues were revolved around the navigation. Before launching a new mobile design, the wayfinding and Wish List specific navigation needed to be rethought.

Product display explorations

Explorations for product displays. Going towards a more visual solution that allows for expansion of product information.

Explorations for product displays. Going towards a more visual solution that allows for expansion of product information.

Solutions for different purchase types

There were several product types and purchase types to take into consideration.

There were several product types and purchase types to take into consideration.

Moving items between lists

Adding comments and quantity to items

Create another Wish List

The existing create flow did not allow customers to discover features and other Wish List information pertaining to their list. This created a problem where many customers did not understand how to use Wish List.

The existing create flow did not allow customers to discover features and other Wish List information pertaining to their list. This created a problem where many customers did not understand how to use Wish List.

Saving an idea to your list

Pagination

Create new pattern for pagination to use company wide.

Create new pattern for pagination to use company wide.